:root{--yellow:#FFC83B;--pale:#FFECB3;--line:rgba(255,255,255,.17);--muted:rgba(255,255,255,.64);--dim:rgba(255,255,255,.4);
--ease-out:cubic-bezier(.23,1,.32,1);--ease-in-out:cubic-bezier(.77,0,.175,1)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{margin:0;background:#000;color:#fff;font-family:Manrope,sans-serif;-webkit-font-smoothing:antialiased}
body:before{content:"";position:fixed;inset:0;z-index:-1;background-image:linear-gradient(to right,#ffffff09 1px,transparent 1px),linear-gradient(to bottom,#ffffff09 1px,transparent 1px);background-size:120px 120px}
a{color:inherit}button{font:inherit;cursor:pointer;color:inherit}
a:focus-visible,button:focus-visible{outline:2px solid var(--yellow);outline-offset:5px}
img{display:block;max-width:100%}
.mono{font-family:DMMono,monospace}
.eyebrow{font:500 10px/1 DMMono,monospace;letter-spacing:.11em;text-transform:uppercase;color:var(--yellow);margin:0 0 18px}
p{margin:0}

/* hero */
.rn-hero{padding:96px 0 40px}
.rn-hero h1{font-size:clamp(46px,7.2vw,104px);font-weight:500;line-height:.98;letter-spacing:-.055em;margin:0 0 34px;max-width:11ch}
.rn-hero h1 .w{display:inline-block;overflow:hidden;vertical-align:top}
.rn-hero h1 .w span{display:inline-block;transform:translateY(110%);opacity:0;animation:rise .7s var(--ease-out) forwards;animation-delay:calc(var(--i)*70ms + 80ms)}
@keyframes rise{to{transform:translateY(0);opacity:1}}
.hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:64px;align-items:end}.hero-grid>*{min-width:0}
.rn-lead{font-size:16px;line-height:1.75;color:var(--muted);max-width:56ch}
.meta{display:grid;grid-template-columns:1fr 1fr;gap:18px 32px;font:11px/1.7 DMMono,monospace;color:var(--muted);border-top:1px solid var(--line);padding-top:22px}
.meta b{display:block;color:var(--pale);font-weight:500;margin-bottom:2px}
.fade{opacity:0;animation:fadein .8s var(--ease-out) forwards}
@keyframes fadein{to{opacity:1}}
.fade.d1{animation-delay:.45s}.fade.d2{animation-delay:.6s}.fade.d3{animation-delay:.75s}

/* film */
.film{margin:56px 0 0;position:relative;border:1px solid var(--line);background:#0a0f16;aspect-ratio:16/9;overflow:hidden;transform:scale(.975);opacity:0;animation:filmin .9s var(--ease-out) .55s forwards}
@keyframes filmin{to{transform:scale(1);opacity:1}}
.film img.poster{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;z-index:1}.film img.blur{position:absolute;inset:-40px;width:calc(100% + 80px);height:calc(100% + 80px);object-fit:cover;filter:blur(36px) saturate(130%);opacity:.55}
.film iframe{position:absolute;inset:0;z-index:3;width:100%;height:100%;border:0}
.play{position:absolute;inset:0;z-index:2;width:100%;height:100%;border:0;background:linear-gradient(to top,#000a,#0000 45%);display:grid;place-items:center;padding:0}
.play .disc{width:92px;height:92px;border-radius:50%;background:#fff;color:#000;display:grid;place-items:center;transition:transform .16s var(--ease-out),background .16s}
.play .disc svg{margin-left:6px}
.play:active .disc{transform:scale(.92)}
.play .cap{position:absolute;left:28px;bottom:24px;font:500 11px DMMono,monospace;color:#fff;letter-spacing:.06em;text-align:left}
.play .cap small{display:block;color:var(--muted);letter-spacing:0;margin-top:6px;font-size:11px}
@media(hover:hover) and (pointer:fine){.play:hover .disc{transform:scale(1.06);background:var(--yellow)}}

/* generic section */
.section{padding:120px 0 0}
.rn-section-head{display:grid;grid-template-columns:.9fr 1.3fr;gap:70px;align-items:end;margin-bottom:44px}
h2{font-size:clamp(32px,3.6vw,48px);font-weight:500;line-height:1.1;letter-spacing:-.045em;margin:0}
.rn-section-head p{font-size:14px;line-height:1.85;color:var(--muted);max-width:52ch}
.body{font-size:14px;line-height:1.85;color:var(--muted)}

/* reveal */
.rv{opacity:0;transform:translateY(14px);transition:opacity .6s var(--ease-out),transform .6s var(--ease-out);transition-delay:calc(var(--i,0)*70ms)}
.rv.in{opacity:1;transform:none}

/* brief */
.brief{display:grid;grid-template-columns:.9fr 1.3fr;gap:70px;border-top:1px solid var(--line);padding-top:44px}
.facts{display:grid;gap:0}
.fact{display:grid;grid-template-columns:150px 1fr;gap:24px;padding:22px 0;border-top:1px solid var(--line);font-size:14px;line-height:1.75}
.fact:first-child{border-top:0;padding-top:0}
.fact b{font:500 11px/1.7 DMMono,monospace;color:var(--pale);letter-spacing:.02em}
.fact span{color:var(--muted)}

/* three lines — the one big moment */
.lines{position:relative;height:340vh;margin-top:120px}
.lines .sticky{position:sticky;top:0;height:100vh;height:100svh;display:grid;align-content:center;overflow:hidden}
.lines .stage{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.lines h2{margin-bottom:8px}
.lines .step{display:grid;grid-template-columns:36px 1fr;gap:22px;padding:18px 0;border-top:1px solid var(--line);transition:opacity .5s var(--ease-out)}
.lines .step:first-of-type{border-top:0}
.lines .step .n{font:500 11px DMMono,monospace;color:var(--dim);padding-top:7px;transition:color .4s}
.lines .step h3{font-size:clamp(22px,2.3vw,30px);font-weight:500;letter-spacing:-.035em;line-height:1.15;margin:0 0 10px;color:var(--dim);transition:color .45s var(--ease-out),transform .45s var(--ease-out)}
.lines .step p{font-size:13px;line-height:1.75;color:var(--muted);max-width:40ch;opacity:0;transform:translateY(6px);transition:opacity .4s var(--ease-out),transform .4s var(--ease-out)}
.lines .step.on .n{color:var(--yellow)}
.lines .step.on h3{color:#fff}
.lines .step.on p{opacity:1;transform:none}
.lines .step.done h3{color:var(--muted)}
.frames{position:relative;aspect-ratio:769/351;border:1px solid var(--line);background:#000;overflow:hidden}
.frames img{position:absolute;inset:0;width:100%;height:100%;opacity:0;transform:scale(1.03);transition:opacity .55s var(--ease-out),transform .9s var(--ease-out)}
.frames img.on{opacity:1;transform:none}
.bar{position:absolute;left:0;bottom:0;height:2px;width:100%;background:var(--yellow);transform-origin:left;transform:scaleX(0);transition:transform .2s linear}
.lines .hint{font:11px DMMono,monospace;color:var(--dim);margin-top:26px;letter-spacing:.04em}
@media(prefers-reduced-motion:reduce){.lines{height:auto}.lines .sticky{position:static;height:auto;padding:40px 0}.lines .step h3,.lines .step .n{color:#fff!important}.lines .step p{opacity:1!important;transform:none!important}.frames img{position:static;opacity:1;transform:none;margin-bottom:12px}.frames{aspect-ratio:auto}}

/* touchpoints */
.ran{list-style:none;margin:0 0 8px;padding:0;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.ran li{padding:18px 20px 18px 0;border-left:1px solid var(--line);padding-left:20px;font-size:13px;line-height:1.6;color:var(--muted)}
.ran li:first-child{border-left:0;padding-left:0}
.ran li b{display:block;font:500 11px/1.7 DMMono,monospace;color:var(--pale);margin-bottom:4px}
.tp{display:grid;grid-template-columns:200px minmax(0,1fr);gap:64px;margin-top:56px}.tp>div,.slider>*,.devices>*,.banners>*,.lines .stage>*{min-width:0}
.index{position:sticky;top:96px;align-self:start;display:grid;gap:2px;font:500 11px DMMono,monospace}
.index a{display:flex;gap:14px;padding:10px 0;text-decoration:none;color:var(--dim);border-top:1px solid var(--line);transition:color .2s}
.index a i{font-style:normal;color:var(--dim)}
.index a.on,.index a:hover{color:#fff}.index a.on i{color:var(--yellow)}
.chapter{padding:0 0 96px;scroll-margin-top:96px}
.chapter-head{display:flex;align-items:baseline;gap:20px;margin-bottom:12px}
.chapter-head .no{font:500 11px DMMono,monospace;color:var(--yellow)}
.chapter h3{font-size:26px;font-weight:500;letter-spacing:-.035em;margin:0}
.chapter .body{max-width:60ch;margin-bottom:28px}
.chapter>.body:last-child{margin-bottom:0}
.frame{border:1px solid var(--line);background:#ffffff06;overflow:hidden}
.zoom{cursor:zoom-in}

/* segmented */
.seg{position:relative;display:inline-grid;grid-auto-flow:column;border:1px solid var(--line);padding:3px;margin-bottom:22px;isolation:isolate}
.seg button{position:relative;z-index:1;border:0;background:none;padding:9px 18px;font:500 11px DMMono,monospace;color:var(--muted);transition:color .2s}
.seg button[aria-selected=true]{color:#000}
.seg .ind{position:absolute;top:3px;bottom:3px;left:3px;width:calc((100% - 6px)/var(--n));background:var(--yellow);z-index:0;transition:transform .22s var(--ease-out)}
.banners{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.banners .frame img{width:100%;aspect-ratio:1920/650;object-fit:cover}
.banners[data-view=mobile]{grid-template-columns:repeat(4,1fr)}
.banners[data-view=mobile] .frame img{aspect-ratio:4/3}
.banners .frame{opacity:0;transform:translateY(8px);animation:pop .45s var(--ease-out) forwards;animation-delay:calc(var(--i)*60ms)}
@keyframes pop{to{opacity:1;transform:none}}
.cap{font:11px/1.6 DMMono,monospace;color:var(--dim);margin-top:10px}

/* slider */
.slider{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.tilt{position:relative;width:min(100%,360px);aspect-ratio:2/3;margin:auto;border:1px solid var(--line);background:#000;overflow:hidden;transform:perspective(1200px) rotateY(var(--ry,0deg)) rotateX(var(--rx,0deg));transition:transform .4s var(--ease-out)}
.tilt img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transform:scale(1.02);transition:opacity .3s var(--ease-out),transform .5s var(--ease-out)}
.tilt img.on{opacity:1;transform:none}
.swatches{display:grid;gap:8px;margin-top:8px}
.sw{display:grid;grid-template-columns:22px 1fr auto;align-items:center;gap:16px;padding:14px 16px;border:1px solid var(--line);background:none;text-align:left;font-size:14px;transition:border-color .2s,background .2s,transform .12s var(--ease-out)}
.sw:active{transform:scale(.985)}
.sw i{width:22px;height:22px;border-radius:50%;border:1px solid #ffffff40}
.sw small{font:11px DMMono,monospace;color:var(--dim)}
.sw[aria-selected=true]{border-color:var(--yellow);background:#ffc83b0f}
@media(hover:hover) and (pointer:fine){.sw:hover{border-color:#ffffff70}}

/* listings */
.rn-tabs{display:flex;gap:8px;margin-bottom:20px;flex-wrap:wrap}
.rn-tabs button{border:1px solid #ffffff40;background:none;padding:12px 16px;font:500 11px DMMono,monospace;color:#ffffffb3;transition:background .15s,color .15s,border-color .15s,transform .1s var(--ease-out)}
.rn-tabs button:active{transform:scale(.97)}
.rn-tabs button[aria-selected=true]{background:var(--yellow);border-color:var(--yellow);color:#000}
@media(hover:hover) and (pointer:fine){.rn-tabs button:hover{border-color:var(--yellow);color:var(--yellow)}.rn-tabs button[aria-selected=true]:hover{color:#000}}
.rail{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:14px;scrollbar-width:thin;scrollbar-color:#ffffff30 transparent;-webkit-overflow-scrolling:touch}
.rail::-webkit-scrollbar{height:4px}.rail::-webkit-scrollbar-thumb{background:#ffffff30}
.rail .frame{flex:0 0 min(300px,70vw);scroll-snap-align:start;opacity:0;transform:translateY(10px);animation:pop .45s var(--ease-out) forwards;animation-delay:calc(var(--i)*50ms)}
.rail .frame img{width:100%;aspect-ratio:1;object-fit:cover}
.rail.wide .frame{flex-basis:min(520px,86vw)}.rail.wide .frame img{aspect-ratio:1464/600}
.rail[hidden]{display:none}

/* landing + emails */
.devices{display:grid;grid-template-columns:.9fr 1.3fr;gap:70px;align-items:start}
.phone{width:min(100%,320px);margin:auto;border:1px solid #ffffff40;border-radius:36px;padding:10px;background:#0b0b0b;box-shadow:0 30px 80px #0008,inset 0 0 0 1px #000}
.phone .screen{border-radius:27px;overflow:hidden;height:600px;background:#fff;position:relative}
.phone .scroll{height:100%;overflow-y:auto;scrollbar-width:none}
.phone .scroll::-webkit-scrollbar{display:none}
.phone .notch{position:absolute;top:0;left:50%;transform:translateX(-50%);width:110px;height:26px;background:#0b0b0b;border-radius:0 0 16px 16px;z-index:2}
.emails{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.email{border:1px solid var(--line);background:#fff;height:520px;overflow-y:auto;scrollbar-width:none;position:relative}
.email::-webkit-scrollbar{display:none}
.mask{position:relative}
.mask:after{content:"";position:absolute;left:0;right:0;bottom:0;height:90px;background:linear-gradient(to top,#000,#0000);pointer-events:none;opacity:1;transition:opacity .3s}
.mask.end:after{opacity:0}

/* numbers */
.results{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.results .stat{padding:40px 0;display:grid;gap:10px}
.results .stat+.stat{border-left:1px solid var(--line);padding-left:56px}
.stat .v{font-size:clamp(48px,5.6vw,84px);font-weight:500;letter-spacing:-.05em;line-height:1;font-variant-numeric:tabular-nums}
.stat .l{font-size:13px;color:var(--muted);line-height:1.6;max-width:36ch}

/* revenue jump (hero) */
.jump{margin-bottom:26px}
.jump .big{font-size:clamp(34px,3.4vw,46px);font-weight:500;letter-spacing:-.05em;line-height:1;font-variant-numeric:tabular-nums}
.jump .big small{font-size:14px;letter-spacing:-.01em;color:var(--muted);margin-left:8px;font-weight:400}
.jump .from{font:11px/1.7 DMMono,monospace;color:var(--muted);margin-top:8px}
.jump .from b{color:var(--pale);font-weight:500}
.jump svg{width:100%;height:auto;display:block;margin-top:14px;overflow:visible}
.jump .base{stroke:var(--line);stroke-width:1}
.jump .grid{stroke:#ffffff10;stroke-width:1}
.jump .line{fill:none;stroke:var(--yellow);stroke-width:2;stroke-linecap:round;stroke-dasharray:1;stroke-dashoffset:1;animation:draw 1.3s var(--ease-out) .75s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
.jump .area{fill:url(#jg);opacity:0;animation:fadein .9s var(--ease-out) 1.5s forwards}
.jump .pt{fill:#000;stroke:var(--yellow);stroke-width:2;opacity:0;transform-box:fill-box;transform-origin:center;transform:scale(.6);animation:ptin .4s var(--ease-out) forwards}
.jump .pt.a{animation-delay:.8s}.jump .pt.b{animation-delay:1.95s}
@keyframes ptin{to{opacity:1;transform:none}}
.jump .halo{fill:none;stroke:var(--yellow);stroke-width:1;opacity:0;transform-box:fill-box;transform-origin:center;animation:halo 1.4s var(--ease-out) 2.1s}
@keyframes halo{0%{opacity:.8;transform:scale(.4)}100%{opacity:0;transform:scale(2.4)}}
.jump text{font-family:DMMono,monospace;font-size:10px;fill:var(--muted);opacity:0;animation:fadein .5s var(--ease-out) forwards}
.jump text.ta{animation-delay:.9s}.jump text.tb{animation-delay:2s}

/* role */
.rn-role{display:grid;grid-template-columns:.9fr 1.3fr;gap:70px;border-top:1px solid var(--line);padding-top:44px}
.rn-role ul{list-style:none;padding:0;margin:0;display:grid;gap:0}
.rn-role li{display:grid;grid-template-columns:150px 1fr;gap:24px;padding:18px 0;border-top:1px solid var(--line);font-size:14px;line-height:1.75;color:var(--muted)}
.rn-role li:first-child{border-top:0;padding-top:0}
.rn-role li b{font:500 11px/1.7 DMMono,monospace;color:var(--pale)}

.next-page{display:flex;justify-content:space-between;align-items:center;padding:35px 0;margin-top:110px;border-top:1px solid var(--line);font-size:18px;letter-spacing:-.02em}
.next-page a{text-decoration:none}
.footer-bottom{display:flex;justify-content:space-between;margin-top:40px;padding:20px 0 28px;border-top:1px solid var(--line);font:10px DMMono,monospace;color:var(--muted)}

/* lightbox */
.lb{position:fixed;inset:0;z-index:50;background:#000d;backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);display:grid;place-items:center;padding:40px;opacity:0;pointer-events:none;transition:opacity .22s var(--ease-out)}
.lb.on{opacity:1;pointer-events:auto}
.lb img{max-width:100%;max-height:100%;object-fit:contain;transform:scale(.96);transition:transform .28s var(--ease-out)}
.lb.on img{transform:none}
.lb .x{position:absolute;top:22px;right:26px;border:1px solid #ffffff40;background:#000;color:#fff;width:44px;height:44px;font:500 12px DMMono,monospace}

@media(max-width:900px){
 .rn-hero{padding-top:56px}.hero-grid,.rn-section-head,.brief,.lines .stage,.tp,.slider,.devices,.rn-role{grid-template-columns:1fr;gap:28px}
 .results{grid-template-columns:1fr}.results .stat+.stat{border-left:0;padding-left:0;border-top:1px solid var(--line)}
 .index{position:static;display:flex;flex-wrap:wrap;gap:10px 18px}.index a{border:0;padding:4px 0}
 .banners{grid-template-columns:1fr}.banners[data-view=mobile]{grid-template-columns:1fr 1fr}
 .ran{grid-template-columns:1fr 1fr}.ran li{border-left:0;padding-left:0}.emails{grid-template-columns:1fr}.email{height:420px}
 .lines{height:300vh}.lines .frames{order:-1}
 .section{padding-top:80px}.chapter{padding-bottom:64px}
 .fact,.rn-role li{grid-template-columns:1fr;gap:6px}
 .play .cap{left:16px;bottom:12px;font-size:10px}.play .disc{width:64px;height:64px}.play .disc svg{width:18px}
 .lines h2{font-size:26px}.lines .step{padding:12px 0;grid-template-columns:28px 1fr;gap:12px}.lines .step h3{font-size:20px}.lines .hint{display:none}.lines .eyebrow{margin-bottom:10px}
 .meta{grid-template-columns:1fr}
}
@media(prefers-reduced-motion:reduce){
 html{scroll-behavior:auto}
 .rn-hero h1 .w span,.fade,.film,.banners .frame,.rail .frame{animation:none;opacity:1;transform:none}
 .rv{transition:opacity .2s ease;transform:none}
 .tilt{transform:none!important}
 .jump .line,.jump .area,.jump .pt,.jump text{animation:none;opacity:1;transform:none;stroke-dashoffset:0}.jump .halo{display:none}
}