Romil Jain

Weight Loss
Made Easy

Brochure for ElevateNow’s medical weight loss programme, handed to patients by partner doctors. It explains why diets fail, what the programme does instead, and what the first months look like.

Tools UsedMS Office, Adobe Photoshop, Adobe Illustrator
Channels Impacted DirectlyPoint-of-Care Print
Skills DemonstratedPatient Communication, Editorial Design, Brand Identity, Illustration, Print Production
Two copies of the ElevateNow brochure, stacked, with the Weight loss made easy cover on top

Eight pages, in the order a patient asks

Why does the weight come back? What does ElevateNow do differently? What happens in the first twelve weeks? How long does it take?

Click any page to enlarge.

Cover: Weight loss made easy, India’s first medical weight loss program, led by Dr. Chaitanya N. Buva
Cover
Back cover: Dr Buva’s endorsement, clinic address, phone numbers, QR code and Ask your doctor how
Back cover
Spread: Wonder why losing weight feels like an uphill battle, achieve lasting results with ElevateNow
Spread 1 · Why weight comes back · Habit coaching + medication
Spread: Beyond traditional weight loss, our customers shared stories of
Spread 2 · Beyond traditional weight loss · A customer’s five months
Spread: How ElevateNow works for you in nine steps, and the three plans
Spread 3 · How it works, in nine steps · The plans

The identity

I built ElevateNow’s identity around Prospectus, Epilogue and Burnt Sienna on cream. The brochure carries all three, plus the figures, icons and infographics drawn for it.

Colour

Burnt Sienna only for the words that matter. Cream carries the pages, and a sand band anchors each spread.

Burnt Sienna#EA6F54 · emphasis
Space Cadet#16394A · headlines
Bianca#FBF6EE · pages
Sand#D8D3B7 · bands

Typography

Prospectus for the headlines: a bold serif that sounds like an authority and still feels warm, with one phrase in Burnt Sienna. Epilogue for everything else: a plain sans with nine weights that stays legible in the FAQs, the table and the nine-step timeline.

Weight loss made easy, set in Prospectus, with India’s first medical weight loss program in Epilogue
Prospectus · Epilogue

Illustration

People retain and understand visuals better, which is why every visual is meaningfully crafted to reach the target audience.

Tug-of-war illustration: weight loss versus weight gain

What made it ElevateNow

Colour

One coral phrase per headline, and nowhere else in the body text. The pages stay cream so the diagrams carry the colour.

Hierarchy

Diagram before detail. Every spread opens with a picture of the idea, and the paragraphs explain what the picture already showed.

Editions

One brochure per partner clinic. The cover, the doctor’s endorsement and the back cover change; the six inside pages stay the same. This is the Nashik edition.