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Product banners
Banner per model with single USP
Click a banner to view it full size.
Take It From
the Expert
Story of a shaving brand walking into a trimmer category and taking on the market leader
₹110 Crrun-rate
from ₹110 Cr revenue in FY22, the jump this launch was part of
Where we started
BSC had earned trust in shaving, with a growth plan that needed trimmers to become a second engine rather than a side product.
The askLaunch a trimmer range people trust on day one
The audience20–30 Years Male
The betChallenging credibility of legacy brand (Philips), then make it the voice of every touchpoint
Idea Development
01
Bought a trimmer based only on its looks?
02
Pick a trimmer that makes you look good
Keep scrolling
The Idea
Now The Touchpoints
02
Marketplace listings
Building on the single USPs
01 20 style settings
02 What's in the box
03 Feature overview
04 20 built-in beard length settings
05 Settings security lock
06 80 mins run time, 1.5 hrs charge
07 2 year warranty
08 Powerful, durable motor
01 Wireless dock charging
02 What's in the box
03 Feature overview
04 Get free engraving
05 80 mins run time, 2 hrs charge
06 Powerful, durable motor
07 Washable blades, IPX6
08 Extended warranty
01 Full charge in 2 hours
02 1 charge = 5 weeks of use
03 Available in 2 colours
04 What's in the box
05 Self-sharpening stainless-steel blades
06 Always charged up
07 Powerful, durable motor
Drag the rail to see every card.
03
Motion in action
Adding live product experience
400×600 loops, delivered as GIF for the marketplace, shown here as animated WebP.
04
Landing page
Whole campaign in one scroll
Scroll inside the phone.
05
CRM Design
Personalization to the core
Launch announcement, to the full list
Order confirmation, personalised with order number and model
Warranty activation, then beard care matched to the purchase
Each column scrolls.
The Number
We win the trust
0M+views on the launch film
0–0Kviews on each vignette cut from the film