Less Hospital.
More Hope
A referral brochure for Everhope’s day-care cancer centres in Gurgaon. Designed for ENT specialists to scan between appointments, with the warmth of the brand.
Eight pages, in the order a doctor asks
What is Everhope? What makes it different? When should doctors refer? What gets treated? How does the partnership work? What are the centres like?
One idea per panel, with grey backgrounds, white cards and photographs of people and spaces.
Click any page to enlarge.
The back cover includes a clear referral ask, QR code, phone number, and both centres’ addresses and hours.
The identity
I built Everhope’s identity around Cardinal Red, Libre Franklin and a dandelion. The brochure carries all three.
Colour
Small red accents make the brand recognisable. Grey and white keep the focus on the words.
Typography
Libre Franklin throughout: a Franklin Gothic revival that reads as factual without feeling cold, so a doctor trusts it at a glance. Regular for headlines and body, SemiBold only for the labels a specialist scans for. Red adds emphasis. No all-caps text.
Photography
Warm light, natural expressions and gestures of care. The centre’s interiors and red cushions bring the same warmth to the spaces.
What made it Everhope
Colour
Small red accents make the brand recognisable. Grey and white keep the focus on the words.
Space
One idea per panel, supported by photographs. A calm, uncluttered layout that reflects the centres.
Editions
This is the ENT edition. Other specialties change the referral symptoms and cancers treated. The cover line, offer and centre pages stay consistent.