The brand anchor
Navy keeps the product message and the BSC identity together across every adaptation.
Not Your
Usual Couple
Ravi Dubey and Sargun Mehta fronted a campaign that brought BSC’s Valentine’s gift kits to audiences beyond the metros.
Campaign-wide reach
0M
0M
impressions across channels, reported in the campaign case-study deck.
Where we started
Make Valentine’s gifting feel relevant to small-town couples and first-time premium grooming buyers, while retaining BSC’s premium positioning.
The Creative System
The seasonal invitation
Rose pink and a handwritten Valentine’s ribbon add warmth to the bold product headlines.
Every Touchpoint
01
An unusual pair, made familiar
The film introduces the couple and the gifting idea.
02
The same message, in different spaces
03
Three routes
Each carousel keeps a shared visual language while changing the balance of product, offer, and campaign storytelling. Choose a route, then scroll through the sequence.
04
Motion in Action
Motion creatives and focused gift-kit ads continue the campaign across the consideration journey.
05
Brandstore & Marketplace Listings
A+ product listingsScroll to see all four →
Square
06
Retail / Physical Design
The Numbers
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Impressions across channels
0%
Uplift in website visitors during the campaign
0%
Social engagement rate across organic and paid
0%
Retention increase versus the previous Valentine’s