Physical Experience
Design At IAP 2026
One idea, interventional rehabilitation, carried from the stage to the stall to the booklet. Two weeks from brief to installation.

Design Strategy
One wall says what: Interventional Rehabilitation. The other says where: the conditions we treat, mapped on a body. The booklets are the depth. The tabletop card is what they take home, so the information leaves the stall intact.





I chose the vendor, handled the print and physical production, and had the stall installed for the two conference days. The photographs are the built stall; the renders above are the design.
Booklets for depth
The referral booklet is for the conversation: when to consider pain intervention. The procedure booklet is the evidence of the advanced, cutting-edge technology.
The tabletop card is the takeaway: scan, and the course details come to you.



What repeats gets scaled
Helped gain more conversations and more traction at the stall.





